Home interiors is the largest unorganised industry in India.
Every year, millions of families move into new homes. Between the day the keys arrive and the day the family moves in, a hidden industry works around the clock, designers, studios, factories, site supervisors, procurement, accounts. This industry moves hundreds of thousands of crores, and almost none of it is connected. WhatsApp is the CRM. Excel is the ERP. Trust is the contract.
